You can overdo the Fordism to neoliberalism shift (I know I have forced some things into that rubric!), but this seems a good example.
1) Fordism = "everyone must take PE to graduate from college"
2) Neoliberalism = "new courses are "placing a greater degree of the onus for wellness on the shoulders of individual students" by encouraging them to take "ownership of their physical well-being." "
3) A new approach here, moving beyond the purely physical? Perhaps we can call it "neuro-power":
"Darla M. Castelli ... studies the connection between exercise and brain health. Her studies and others show that regular exercise allows people to process information more accurately, allocate more working memory to a given task, and improve attention span—even among people in their cognitive peak years, from age 21 to 27."
H/T Jason Read for catching the "ownership" line